{"id":4361,"date":"2025-08-07T10:46:52","date_gmt":"2025-08-07T10:46:52","guid":{"rendered":"https:\/\/solvofilm.com\/?p=4361"},"modified":"2025-09-12T13:54:08","modified_gmt":"2025-09-12T13:54:08","slug":"video-content-na-linkedin-czy-dziala","status":"publish","type":"post","link":"https:\/\/solvofilm.com\/en\/2025\/08\/07\/video-content-na-linkedin-czy-dziala\/","title":{"rendered":"Video content on LinkedIn. Does it really work?"},"content":{"rendered":"

For years, LinkedIn was seen mainly as a platform for recruitment and networking. Today it\u2019s one of the most important spaces for B2B marketing. Especially when it comes to video content. But does it actually work? Is it worth investing in videos made specifically for LinkedIn? And how do you approach it strategically so you don\u2019t burn through your budget?<\/p>\n\n\n\n

We\u2019ve gathered the latest data, examples, and tips to answer those questions.<\/p>\n\n\n\n

Why does video content on LinkedIn grab attention?<\/h2>\n\n\n\n

Posty z wideo generuj\u0105 oko\u0142o 5\u00d7 wi\u0119ksze zaanga\u017cowanie ni\u017c tekstowe, a transmisje na \u017cywo nawet 24\u00d7 wi\u0119cej, wynika z danych LinkedIn<\/a>. Users are also 20\u00d7 more likely to share a video than other types of content. So if your goal is to expand reach, grab attention, or showcase expertise, it\u2019s hard to beat video.<\/p>\n\n\n\n

The average engagement rate for LinkedIn video posts is 3.8%<\/a>. By comparison, text or image posts usually reach 1\u20132%. That\u2019s a real advantage.<\/p>\n\n\n\n

On top of that, as much as 80% of B2B leads come from LinkedIn<\/a>. And if videos drive the highest engagement, you can connect the dots.<\/p>\n\n\n\n

What kinds of videos work on LinkedIn?<\/h2>\n\n\n\n
Type of video<\/th>Goal<\/th>Recommended Length<\/th>Format<\/th>Notes<\/th><\/tr><\/thead>
Short ads<\/td>Build awareness<\/td>15\u201330 sec<\/td>Vertical or square<\/td>Great for introducing a new product or service<\/td><\/tr>
Product videos<\/td>Show features & benefits<\/td>30\u201360 sec<\/td>Square<\/td>Works well for lead generation campaigns<\/td><\/tr>
Case study i testimonial<\/td>Build trust<\/td>1\u20133 min<\/td>Horizontal or square<\/td>Kluczowy materia\u0142 w lejku sprzeda\u017cowym wi\u0119cej o tym tutaj<\/a><\/td><\/tr>
Corporate videos<\/td>Employer branding i kultura firmy<\/td>1\u20132 min<\/td>Square or horizontal<\/td>Good for attracting talent and partners<\/td><\/tr>
Video edukacyjne i poradnikowe<\/td>Showcase expertise<\/td>30 sekund \u2013 2 minuty<\/td>Vertical or square<\/td>Najlepiej dzia\u0142a w formie osobistego wideo lidera<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Chcesz pozna\u0107 wi\u0119cej format\u00f3w? Zerknij na ten wpis<\/a><\/p>\n\n\n\n

Kluczowe zasady. Jak tworzy\u0107 skuteczne wideo na LinkedIn?<\/h2>\n\n\n\n
    \n
  1. Chwytliwy pocz\u0105tek<\/strong>. Masz maksymalnie 3\u20136 sekund, \u017ceby zatrzyma\u0107 widza. Pytanie, zaskakuj\u0105cy fakt, konkretna obietnica<\/li>\n\n\n\n
  2. Kr\u00f3tko i na temat<\/strong>. LinkedIn rekomenduje do 30 sekund w celach wizerunkowych i 1\u20132 minuty dla edukacji lub sprzeda\u017cy<\/li>\n\n\n\n
  3. Zawsze dodawaj napisy<\/strong>. Nawet 70% u\u017cytkownik\u00f3w ogl\u0105da filmy bez d\u017awi\u0119ku<\/li>\n\n\n\n
  4. Format dopasowany do urz\u0105dzenia<\/strong>. Ponad po\u0142owa ods\u0142on to mobile, pion lub kwadrat dzia\u0142a najlepiej<\/li>\n\n\n\n
  5. Natywne wideo zamiast link\u00f3w<\/strong>. Pliki wgrane bezpo\u015brednio auto odtwarzaj\u0105 si\u0119 i zwykle maj\u0105 wy\u017csze zasi\u0119gi<\/li>\n\n\n\n
  6. Jasne CTA<\/strong>. Zako\u0144cz wezwaniem do dzia\u0142ania, na przyk\u0142ad skomentuj, odwied\u017a stron\u0119, sprawd\u017a ofert\u0119<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Video osobiste i firmowe. Co dzia\u0142a lepiej?<\/h2>\n\n\n\n

    Osobiste profile cz\u0119sto generuj\u0105 10\u201320\u00d7 wi\u0119cej zaanga\u017cowania ni\u017c konta firmowe. Algorytm promuje autentyczno\u015b\u0107 i kontakt mi\u0119dzyludzki. Pracownicy firmy see 8\u00d7 more interactions than brands<\/a>.<\/p>\n\n\n\n

    Nie oznacza to, \u017ce filmy z kont firmowych nie maj\u0105 sensu. Tre\u015bci z profilu marki cz\u0119\u015bciej inicjuj\u0105 konwersacje i pomagaj\u0105 zachowa\u0107 sp\u00f3jno\u015b\u0107 komunikacji.<\/p>\n\n\n\n

    Najlepiej dzia\u0142a model hybrydowy<\/strong><\/p>\n\n\n\n