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Case study · FMCG / Vending

Pepsi × Mobivend

A video that blends a promo campaign with the form of a commercial, boosting the campaign’s reach and visibility.

Day and nightShoot

Full spot

01

The challenge

Blend the character of a commercial with coverage of an urban promo campaign, shoot at different times of day and work around the image rights of passers-by.

02

The approach

Night neons and timelapses built the spot’s energy; we planned the shots so the city played a leading role alongside the machine.

03

The result

A dynamic spot showing how the promo campaign unfolded. The client was very happy with the final result.

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